Our mission
Captivate attention through engaging, data-driven OOH
Through the intelligent use of data and market-leading planning tools, we improve both the speed and effectiveness of OOH campaign planning. We believe in building attention through a Ripple effect; by captivating initial attention we can build subsequent, greater waves of attention and engagement throughout both the campaign and the long-term evolvement of brand strategy.
The result
The right message in the right place.
Novo, a leading cryptocurrency news site, has partnered with Ripple to expand its reach through innovative OOH media services, significantly enhancing its audience engagement and market presence.
Novo’s aim is simple; provide cryptocurrency news and pricing information to a global audience in an understandable way.
Novo gives its users much greater power when it comes to investing in what can often be perceived as a confusing, fast-moving medium. This was amplified through a set of “back to basics” graphics.
The “Baffled by bitcoin” campaign aims to demystify cryptocurrencies by offering straightforward, jargon-free explanations and resources, making the concept of digital currencies accessible and understandable to the general public.