Adtech OOH Europe: 7th December, Amsterdam

Welcome to the Europe AdTECH: OOH Conference. This event is aimed at those already in AdTECH wishing to learn more about the Out of Home Industry, and for those in Out of Home who wish to better understand Automation, Programmatic Buying, Marketplaces, Media Exchanges and Revenue Management.

• AGENDA

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  THURSDAY DECEMBER 7, 2023

  09.30 REGISTRATION

  10:00 Welcome
  Chair | Andy Hamblin | Chief Revenue Officer | LDSK

  10:15 KEYNOTE: Another Christmas Gift for Global OOH
  Tim Harvey | Founder | Knitting Media | Co-Founder | Purl Applications

  A summary of progress on your worldwide OOH AdTECH standards this year from Outsmart (UK), OAAA (USA), OMA (AUS) and the IAB TechLab.

  11:00 Debunking 2024 Programmatic DOOH challenges
  Clemence Chemel | Publishers Account Manager | Displayce

  Clemence will delve into the intricacies of Programmatic Digital Out-of-Home (pDOOH) advertising, aiming to debunk challenges and illuminate the path forward in 2024. This talk is tailored for industry professionals seeking a comprehensive understanding of the evolving landscape, with a focus on critical elements shaping the programmatic DOOH ecosystem.

  11:30 TBD

  12:00 Lunch and Networking

  13:30 What’s The Difference Between Reporting And Third Party Verification?
  Carlos Viladeval | Founder | OOHTRACE
  Marvin Vacquier Droop | Founder | Confirm
  chaired by Andy Hamblin | Chief Revenue Officer | LDSK

  Andy brings together industry experts to discuss what the difference is between reporting and third party verification (IVP) and why brands need it.

  14:15 Principles for Effective OOH in the Digital Age
  Nicola Fox | Head of Programmatic | Talon

  Nicola will explore the radical advancements in the DOOH industry and bring to life the brands that are pushing technological and creative boundaries, through daring campaigns supported by market-leading data and effective measurement, the catalyst behind the recent OOH renaissance.

  15:00 Panel Discussion
  chaired by Nigel Clarkson | Global Chief Revenue Officer | TapTap Digital

  15:30 How To Create A Retail Media Network From Scratch
  John Molendijk  | Co-Founder | Streaem

  16:00 Closing Remarks
  Andy Hamblin | Chief Revenue Officer | LDSK

  Register here: https://2023adtecheur.dailydooh.net/product/adtech-ooh-europe/