The latest study conducted by PwC for Outsmart indicates that nearly half (46%) of the expenditures on Out-of-Home advertising contribute positively to the community across the UK. This investment supports valuable services and good causes, while also offering a highly efficient platform for advertisers and brands.
A new report from PwC, commissioned by Outsmart, finds the UK Out-of-Home (OOH) sector contributed £411m to support public services, infrastructure, communities and employees in 2021 – representing 46% of its advertising revenue.
Over the last 14 years, OOH media owners have invested £1.1bn into installing and maintaining public infrastructure including bus shelters, free telecommunications services and even lifesaving defibrillators. OOH media owners directly contributed £188m in 2021 towards public finances through business rates and rent.
In addition, PwC estimates a further c.£29m helped support charities and communities by donations, heavily discounted or donated media space and staff hours given to charity.
The report, based on a survey of OOH media owners representing 92% of industry revenue, also highlights how the sector has increased the share of renewables to over 90% of electricity consumption whilst innovating to increase the use of recyclable materials.
This report highlights Out-of-Home is not just about fantastic advertising, it’s also about investing in our relationship with the public by providing highly valued services up and down the country and supporting good cause.Tim Lumb. Director of Outsmart
The Out-of-Home sector has long benefitted both advertisers and local communities as demonstrated by the wide range of OOH media owner investments and initiatives – from funding public infrastructure through to celebrating and promoting diversity on advertising screens across the country. It is exciting to see the sector making progress at tackling a broader set of environmental and social challenges too.Andy Lobo. Senior Manager at PwC
The participating media owners are Alight Media, Bay Media, BlowUP Media, Clear Channel, Global, JCDecaux UK, Mass Media, Ocean Outdoor and Wildstone.
About Outsmart: Outsmart is the UK trade body for the Out of Home (OOH) industry. We collaborate with all parts of the industry to provide a central reference point for our members, aiming to protect and advance their relationships with the advertising community, the public and national and local government. Please see here for more details.
About PwC : At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 156 countries with more than 295,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at www.pwc.com. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see here for more details.